“My earnings have gone up by nearly 70%, which has been a huge motivation boost to stay consistent with my uploads.”
Manmeet Bhatia – Lifestyle
Tag. Earn. Grow.
Turn content into income.
Stay true to your style and your audience. Now you can earn by tagging the products you actually use, without changing how you create on YouTube Shopping.
Your tags. Your income.
YouTube Shopping gives you the freedom to turn your recommendations into earnings without extra work and lets viewers shop instantly.
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Boost your earnings.
Tag the products you love and earn when your viewers shop through your picks. You’ll earn a commission for everything viewers buy within 24 hours to 7 days of clicking on your tags.
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Tag with ease.
You can start tagging products in your existing videos right from YouTube Studio on your phone or desktop. Easy!
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Keep it real.
Tag products to help your fans shop what you truly use and love. This makes it easier for them to explore, check prices, and buy what you genuinely use.
Your fans are ready to shop.
People in India are already using YouTube Shopping to buy what they love, from the creators they trust. Here’s what’s going on.
250%
Growth in Shopping related watch time year on year (Feb '24 vs Feb '25)
200M+
Logged in users had Shopping related searches on YouTube in July 2025
124K+
Creators in India using YouTube Shopping as of March 2025
Start earning in 3 simple steps.
Here’s a quick guide to get you on your way, so you can get back to making the videos your subscribers love. Need a deeper walkthrough? Get the full breakdown in our video guide series.
1) Check your channel
We’ll just need to make sure your channel qualifies for shopping,
based on a few things like content and subscriber count.
2) Start tagging
Tag products in new or existing videos including Long-Form Videos and Shorts using your phone, tablet or laptop and start earning commission easily.
3) Learn while you earn
We give you all the analytics you need to see which tips are connecting best with your audience.
You’re in good company.
Millions of products from trusted brands are ready to tag.
Hear from creators just like you.
Thousands of creators are already sharing tips with their besties and bagging commission as they go.
“It feels amazing to create honest fashion content and also help my community shop smarter through YouTube.”
ONE CHANCE – Lifestyle
“The best part is that this feature monetizes both new videos and my entire back catalog, turning older content into a valuable asset.”
Kabita’s Kitchen – Lifestyle
“Being able to integrate shopping into my content feels natural and truly adds value to both me and my viewers.”
Paintellectual Priya – Lifestyle
“The shopping analytics gives me additional insights into what viewers are actually interested in, which videos are driving more revenue, and which areas need more focus.”
The Grapevine – Tech
“Getting into the Shopping Stars program pushed me to try new ideas and set bigger goals.”
Nerin J Baptist - Lifestyle
Anything else you’d like to know?
You can easily earn commissions by tagging products in your content! Your fans discover products instantly, and you can manage all your product tagging, insights, and earnings right inside YouTube Studio.
To join, you need to be in the YouTube Partner Program (YPP) with over 5,000 subscribers. Also, your channel must not be a music channel, an Official Artist Channel, or set as "Made for Kids."
It's super simple! Go to the "Earn" tab in YouTube Studio, look for the "Affiliate Program" section, select "Get started," and accept the terms. Then you can start tagging products in your content!
You earn a competitive commission set by the brand when a fan purchases a tagged product. Commissions are paid through AdSense for YouTube typically within 60 to 120 days after the purchase is finalized, accounting for any returns.
First, double-check that your channel meets all the eligibility criteria. Make sure you are signed in to the correct YouTube channel. If the issue continues, don't worry—just contact Creator Support for further assistance!
You'll find all the insights you need in YouTube Analytics! This allows you to easily track your revenue performance, helping you understand which products and content resonate most with your audience to maximize earnings.
When a viewer clicks your product tag, they are smoothly directed to the retailer's website to complete their purchase. This means the brand handles the customer experience, and you earn your commission!
Refer to our AI powered bot to ask more questions about YouTube Shopping.